UBC Sauder BCom Marketing · Vancouver, BC
UBC Sauder marketing graduate with six internships across business development, digital marketing, and GTM strategy. I've qualified 150+ prospects, booked 40 meetings, doubled email CTR, and delivered market-entry strategy to senior leadership.
Work History
From outbound pipelines to market-entry strategy, every role added to how I understand building and winning business.
Work & Projects
Case work across digital marketing, sales strategy, and go-to-market, plus a founder project built from scratch.
Founded Nexara, an AI-powered decision support platform helping small businesses access marketing and growth analysis usually reserved for in-house teams. Led customer discovery, product positioning, and go-to-market planning.
Audited Levi's digital funnel across SEO, paid media, social, and content. Built a channel strategy to defend market share from DTC challengers by shifting spend toward highest-intent channels.
Case summary shown · full deliverable private
Built a full go-to-market plan covering positioning, segmentation, channel mix, and launch roadmap. Delivered to the company owner and faculty.
Detailed deck withheld due to confidentiality
Analyzed sales-force territory coverage and incentive structure, then proposed a redeployment model to lift productivity per rep without adding headcount.
Case summary shown · full deliverable private
Mapped the eCommerce purchase funnel end to end and pinpointed the highest-friction drop-off points, then prioritized UX and campaign fixes ranked by likely conversion lift.
Summary available on request where permitted
Built a market-entry strategy covering regulatory compliance, pricing, and distribution for Brazil and LATAM. Benchmarked 10 competitors and presented B2G vs. B2B expansion paths to senior leadership.
Detailed report withheld due to confidentiality
Tools & Skills
Tools and methods put to work across six internships, not a list of buzzwords.
Reference
Aadwik quickly grasped new concepts, translated data into actionable insights, and consistently delivered high-quality work. His analytical thinking, communication skills, and professionalism made him a valuable contributor to our team. I wholeheartedly believe he would be an asset to any organization.
About
I'm Aadwik, a 2026 BCom Marketing graduate from UBC Sauder, based in Vancouver.
My six internships have spanned business development, digital marketing, go-to-market strategy, and risk and compliance, at companies from early-stage startups to global institutions. I'm equally comfortable building a prospect list in the morning and digging into campaign data in the afternoon, and I care most about the work that moves a number.
Outside work, I competed at the national level in table tennis and led the UBC Table Tennis Club as VP for four years, running events, managing a budget, and growing the membership. It taught me what strong teams already know: consistent results come from discipline and repeatable process, not raw talent.
On the side, I'm building Nexara, an AI marketing tool for small businesses, teaching myself to ship as I go.
Actively looking for early-career roles in marketing, growth, business development, and BDR/SDR. Based in Vancouver, open to Toronto, hybrid, or remote anywhere in Canada.